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Ben Sherman

Cashback of 4.80 %

The shirts were a huge success, offering something brand new and previously unseen in England.<br /> <br /> Interestingly it was exactly at this time that the first British youth culture was in full flow; the post war teddy boys. <br /> <br /> This movement had shown a new generation of youth that clothing could be a key indicator of their beliefs and signal their belonging to a culture or movement.<br /> <br /> A second wave of young men came along who loved the sharp Italian style and this group went by the name of ‘ the modernists’ who quickly became known as ‘mods’. <br /> <br /> This British youth culture embraced the Ben Sherman shirt, loving it for its quality, slim-fitting style, its colour and unique design.<br /> <br /> The feeling was that there simply had never been anything on the English scene like it. <br /> <br /> The Ben Sherman shirt was revolutionary and so was the ‘mod movement’. <br /> <br /> Through fashion and music, London and Britain were cool again, the swinging 60’s was in full flow and the atmosphere was euphoric.<br /> <br /> Ben Sherman opened a showroom on Carnaby street and soon afterwards opened 2 stores in London as well as a store in Brighton (his Brighton store was called ‘millions of shirts inc. ltd) Ben Sherman could not produce shirts fast enough and orders often exceeded production capacity. <br /> <br /> It is famously quoted that in 1970 Ben Sherman ordered a million yards of oxford cloth, a quarter of a million of gingham fabric and a quarter of a million yards of colourful striped material from his American fabric mill. <br /> <br /> This is testament to the popularity of the Ben Sherman shirt.<br /> <br /> <br />

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