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The Webster

Cashback of 4.80 %

Laure Heriard Dubreuil opened The Webster’s flagship location in 2009 at 1220 Collins Avenue in South Beach, Miami. <br /> <br /> Originally the Webster Hotel, the 20,000 square-foot Art Deco building was built in 1939 by architect Henry Hohauser. <br /> <br /> Heriard Dubreuil, who grew up in Paris and worked as a top merchandiser for Balenciaga and Yves Saint Laurent before founding The Webster, kept the name but reimagined the three-story interior as a women’s and men’s multibrand luxury boutique designed with vibrant intimacy to resemble a residential space.<br /> <br /> <br /> “The idea was a place where you can feel very comfortable,” says Heriard Dubreuil of The Webster’s concept. <br /> <br /> “It’s a place to spend time. You arrive, you take off your shoes, you're at someone's house, or you're in your gigantic closet, and you can try everything.” <br /> <br /> Rather than organize the store according to brand, Heriard Dubreuil merchandised it as if it were a personal wardrobe, mixing big brands with the emerging, arranging everything intuitively by mood, which was revolutionary at the time. <br /> <br /> Her instinctive, warm touch lured an impressive brand matrix, including Balenciaga, Tom Ford, Balmain, Lanvin and Chanel, as well as loyal customers.<br /> <br /> <span style="color: #343434; font-family: madeevolve sans, sans, tahoma; font-size: 14px;">The Webster’s world is ever growing and changing. Check back for more exciting news soon.</span>

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